24 Shades of Beautiful ~ Jane Iredale PureMoist Lipstick

Oh how I love red lipstick! Jane Iredale just revamped their PureMoist lipstick line, and like their new lip gloss – it’s better than ever. The lipstick colors are gorgeous and more moisturizing than before. While not all 24 shades are red (sadly for me), they all look pretty and I was lucky enough to get my hands on 7 of them!

Word of warning – this is a long blog post with lots of pictures and descriptions! I’m very excited to be sharing all these lipsticks ;o)


The new PureMoist lipsticks are in a sleek tube rather than the traditional lipstick tube like before. They also got rid of some shades and introduced new ones. They did get rid of the SPF 18 which is kind of a bummer – I really like lip color with SPF. It’s hard to find! The ingredients are different now too – the old formulation was heavy on castor seed oil and other thickeners, which while it helps create a hard lipstick can be a bit drying. They’ve replaced it with more moisturizing oils, but more on the ingredients at the end.

One thing I wish Jane Iredale would do is add color descriptions to their website – computer swatches just aren’t super accurate. I received color descriptions for ALL of the shades, listed below, and also included my personal description of the shades I received (I do disagree with some of these).

Abigail: creamy, sheer honeysuckle
*Ann: creamy, matte red wine
*Annette: creamy, matte red grape
*Ashley: creamy, matte neutral terra cotta
Brooke: rich, pink rose
Chloe: creamy, sheer pink
*Hannah: creamy, brown plum
Karen: creamy, matte fig red
*Kaylee: creamy, matte nude
Lauren: creamy, matte copper
*Lily: sheer, pink coral
Liz: creamy, matte coral
Lucy: creamy, matte pink peony
Madison: sheer, pink rose
*Margi: creamy, matte true red
Mary: creamy, matte plum
Melody: creamy, pale peach
Naomi: matte, rice mauve
Renee: creamy, matte bubble gum pink
Rikki: creamy, sheer bubble gum pink
Rose: creamy, matte light merlot
Sarah: creamy, sheer natural
Sharon: creamy, matte latte
Theresa: creamy, matte mauve

*Reviewed below

First off – swatches of all 7.



And here are lip swatches with my description. First is my lips with no lipstick for comparison.



Ann is described as a creamy, matte, red wine. I guess that’s accurate, but I would call it a berry red instead. It almost has a pinkish quality about it, so perhaps a berry pinky-red. Red wine to me means dark, and as you can see this is bright and fun.

While it says “matte” I think they mean it just doesn’t contain sparkle. This has a nice creamy finish to it though, it’s not purely matte. I prefer a creamy finish as truly matte to me can look dry.


Annette is described as a creamy, matte, red grape. This is accurate, it’s like a plum or red wine color. For some reason my camera was picking this up as darker in some parts and lighter in others. In person, this was even, dark color throughout (a bit darker than the picture). I did have some dry lips at the time and it turned some flakies a bit darker, so be sure to put lip balm underneath if your lips are dry.

I’ve been seeing plum lips for fall everywhere – and this is the perfect fall color!


Ashley is described as a creamy, matte neutral terra cotta. Terra cotta is a dark orange to me, so I wouldn’t describe this as terra cotta. It’s an opaque, peachy neutral/nude with a tint of brown. I don’t look that great with opaque nudes, but I could see how someone who wants a peachy nude would like this.

This is described as matte, and I do feel this does have more of a matte look (compared to Ann which is more creamy).


Hannah is described as a creamy, brown plum. This is another one where I don’t quite agree. Brown plum sounds odd to me – I can’t really imagine what a brown plum would look like, and this color is gorgeous! Above it is applied a little sheer, but it does build to a beautiful warm red. I may go as far as to say brick red, but it’s not super brown like some brick reds can be. So I will say warm red.

Hannah is one of my favorite colors of the 7. It’s versatile and is a great red without being too bright or too dark.


Kaylee is described as a creamy, matte, nude. Once again – I kind of disagree! Kaylee is like a sheer version of Ashley. You can see them side-by-side above. While I’m not a big nude fan, I really love Kaylee. Because it is sheer, it also shows the natural pinkiness of my lips. It provides a nice wash of color that could be worn for any occasion.

This is another one where they say matte, but I think it has a sheer, creamy finish.


Lily is described as a sheer, pink coral – and I agree! The picture shows it as more pink than in real life. It is more of a peachy coral. It’s like a lighter and more peach version of Tokyo (a favorite of mine). It does have just a tint of sparkle.

Lily is another favorite of mine from the 7. Perhaps its not the most fall/winter color, but I know it will be a staple in the spring and summer.


And last but certainly not least is Margi, described as a creamy, matte, true red. This is a beautiful bright red that is a good balance between cool and warm. It’s not a tomato red, but it’s not super blue like some reds can be. It’s pretty bold too. In the swatches above you can see how much brighter it is than the rest.

And it goes without saying – I.love.this.color. I’m a huge fan of red lipsticks, the bolder the better. Many women fear reds, thinking they can’t pull them off but it’s not true! Don’t fear the reds.

As I mentioned above, these all feel moisturizing. The sheer ones (Lily and Kaylee) feel a bit more moisturizing and ‘oily’, like a lip balm. The more opaque lipsticks feel thicker and creamy, and actually keep with the creaminess. Some natural lipsticks feel like they sink in after awhile, and sometimes I want to reach for a gloss or something for more moisture. These do not do that, they continue to feel creamy on my lips without drying them out.

I’m also very impressed with the wear. These lasted for a few hours, even after eating and drinking! The opaque colors seem to last longer than the sheerer ones. I wore Margi before going out to dinner and it lasted through eating and drinking with just minor wear on the inside of my lips.

Now for the ingredients!

Triisostearyl Citrate, Olus Oil, Persea Gratissima (Avocado) Oil, Copernicia Cerifera Cera, Jojoba Esters, Moringa Oil/Hydrogenated Moringa Oil Esters, Citrus Aurantium Dulcis (Orange) Peel Wax, Helianthus Annuus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Punica Granatum (Pomegranate) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Aloe Barbadensis Leaf Extract, Ascorbyl Palmitate, Tocopherol. May Contain*: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850)(Aka 202), Red 6 Lake (CI 15850)(Aka201), Red 27 Lake (CI 454102).

What is odd is that all colors are listed with the same ingredients, even though the wear seems different in some than others. Perhaps the color pigments affect the wear? I’m not sure.

So as you can see, this contains quite a few moisturizing ingredients!

The first ingredient, Triisostearyl Citrate, is also found in the revamped PureGloss. It is an emollient and occlusive skin conditioning agent – which means it helps form a barrier. I looked it up and it is safe with an EWG rating of 0. I imagine including this rather than castor oils (in the previous version) helps it be more moisturizing, and may even help the lipstick last so well since it helps form a barrier.

Olus oil is just a fancy word for vegetable oil. It, along with the avocado oil, jojoba esters, moringa oil, orange peel wax and sunflower oil all contribute to the moisturizing feel of this lipstick.

This even has quite a number of antioxidants like pomegranate, blackberry, green tea, coffee, cranberry, Vitamin C and E. It also contains aloe, which is a soothing agent. I’m impressed.

Overall, these lipsticks are not only gorgeous, feel great and last awhile – they have good-for-skin ingredients! I’m totally sold on the new PureMoist lipsticks.

So who needs a face full of makeup? All you need is some red lipstick, and perhaps a few pugs ;o)


Disclosure: Samples were provided to me by Jane Iredale. Opinions and the choice to review are 100% my own! I’m not compensated for anything I write.

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  1. I sampled a lot of the new lipsticks at a local boutique. The only one I purchased/blogged about was Hannah. I also don’t agree with their description & agree with yours as well. I also think these have to be tried in person as their color pay off varies as well IMO.

  2. they’re all so beautiful!! Lovely swatches

  3. Ursula Schumann says:

    I am trying to decide between Jane Iredale lippie Kaylee or Brooke–I am looking for a sheer but pigmented Natural-looking coral to nude-pink (to match the JI sheer honey blush). The Kaylee looks good but I’m wondering if you’ve tried the Brooke and if it works applied with a lighter hand but with more long-lasting color payoff.

    • I haven’t tried Brooke before so I’m not able to help you there unfortunately. What I did do though is post a swatch on my Instagram of all my coral to nude lip products from Jane Iredale! I hope that helps! (Instagram account is @Wellbeautyblog)

  4. Ursula Schumann says:


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