Awesome Lashes with Jane Iredale Longest Lash Mascara

JaneIredale_LongestLashThe last, but certainly not least, review during mascara week is of Jane Iredale’s Longest Lash Mascara. The Longest Lash is probably the most like a traditional mascara of the 3 I’ve reviewed (others being Living Nature Conditioning Mascara and Roxanna Cosmetics Lash Plume). The brush has dense bristles that remind me of Clinique’s High Impact mascara I wore for years before going green.


It has a thick formula that really coats lashes well. Because the bristles are so close together, this really can apply a lot in one coat.

So let’s go through my four criteria for mascaras:

1 – How does it lengthen

2 – How does it thicken

3 – How easy is it to remove if I get on my lid (and I always do)

4 – How much does it rub off on my skin throughout the day

My experience,

1 – This is so-so for lengthening. While one coat does really apply a lot, it doesn’t necessarily seem to get the ends. However, a quick swipe at the end of my lashes really helps them stands out – so it’s easy to make this a “lengthening” mascara.

2 – This is excellent for thickening. The formula is thicker, and with the brush shape, this really helps my lashes look thick and stand out. If I do two coats – watch out! I’m ready to party!

3 – I’ve mentioned this before, but I will say it again, I make a mess with applying mascara. I get it on my upper lid and below my lower lashes. I get it all over the place. Usually a quick swipe of a wet q-tip will take care of messes but sometimes natural mascaras will stain my fair skin. Thankfully, I have not had a problem with this one. I think once my skin was very dry (forgot to put on eye cream) and I had a little trouble, but all other times I’ve used this, it has been a breeze to take off.

4 – This is also excellent for lastability. Out of the three I’ve reviewed so far, this one is the best. Some days I have very slight wear under my eyes and some days I have no wear. I will say I use Jane Iredale’s PureLash primer though, which helps quite a bit. The primer with this mascara makes for a nice long-lasting wear!

I mentioned it above, but it’s worth going into, this formula is thick. It’s actually naturally drier as well. When I first started using it, I thought I got some old one and e-mailed Jane Iredale complaining (I admit it, I had a slight diva moment). The Jane Iredale rep politely told me that in fact I did not have an old one and the formula is specifically thicker and drier due to the amount of algae extract. Once I had the “ah-ha” moment, it totally changed my outlook on this mascara. It’s not old – it’s just naturally thick. The truth is it’s not clumpy at all, and it doesn’t act like an old mascara, it just has a slightly different formula than what I’m used to. Ok, I can deal with that. After all, this makes my lashes look awesome ;o)

Part of it being a thicker, drier formula is that this doesn’t have quite the glossy finish as some other mascaras. This isn’t a deal breaker for me, because I really like all of the other characteristics of it, but it is worth mentioning. This will make your lashes thick, but it won’t make them glossy.

So now for the ingredients! Water, Algae Extract, Beeswax, Carnauba Wax, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Vanilla Tahitensis Fruit Extract, Sweet Almond Seed Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid.

So you can see right next to water is algae extract. Algae extract is also in their PureLash primer, although I’m guessing not as much because the primer is much thinner. Speaking of PureLash, it is actually pretty similar formula.

PureLash: Water, Algae Extract, Beeswax, Stearic Acid, Glycerin, Carnauba Wax, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Oleic Acid, Vanilla Tahitensis Fruit Extract, Sweet Almond Seed Extract.

The mascara has more carnauba wax, making for a thicker formula. It has more cellulose, which is used as a thickening agent. Algae Extract, Tribehenin,  Panthenol and Glycerin are all conditioning agents – making for a nice, conditioning formula. Although the amounts of all but the algae extract (I’m guessing) are smaller in the mascara than in the primer – but that’s why you start with a primer, right?

Overall, this is another great mascara. It is conditioning and has a nice thick formula for dramatic lashes, if you wish (and I do!). It cleans off well and lasts all day. Couldn’t ask for more!

Disclosure: This was provided to me by Jane Iredale to try. Opinions and the choice to review are 100% my own! I’m not compensated for anything I write.

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  1. This is my favorite also, and I use it with the lash primer. What do you think acts as the Preservative in both the products?

  2. I paid $54 for this. What a waste of money! Hardly thickened or lengthened. Smudged everywhere. Needed at least 3 coats to see any noticeable difference.

    • What a bummer! I really love this for thickening, I’m surprised you needed 3 coats.

      Is that 54 US$? It only retails for $33 which is why I ask. Hopefully the store you bought it from has a good return policy? I find Jane Iredale’s customer service to be excellent too so you might want to contact them to see if they can help.

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