And onward we go for mascara week. The three mascaras I’m reviewing are Living Nature Conditioning Mascara, Roxanna Cosmetics Lash Plume and Jane Iredale Longest Lash. I’m starting with Living Nature Conditioning Mascara. I first discovered this on NuboNau when looking at all their lovely products. I had heard great things about Living Nature and needed a mascara, so scooped up both the Conditioning and the Thickening Mascara.
The review is really for the conditioning one, but they are actually very similar. The only difference is between the two is the thickening one has cellulose, a thickening agent, and the conditioning one doesn’t. I found though that two coats of the conditioning looked just like the thickening, and was less likely to clump, so the conditioning one is my favorite of the two.
The brush of the mascara is very similar to Jane Iredale’s PureLash primer, it has spiral bristles that are farther apart.
There are four criteria I base mascaras on:
1 – How does it lengthen
2 – How does it thicken
3 – How easy is it to remove if I get on my lid (and I always do)
4 – How much does it rub off on my skin throughout the day
So let’s go through the four…
1 – This lengthens VERY well. The best of the three I’d say. One coat gives me nice, long, dark lashes.
2 – Thickening is so-so. One coat doesn’t thicken, but two do a nice job to create nice thick lashes if I’m looking for a dramatic look. I can re-apply to the base of my lashes to make them appear thicker and closer together.
3 – I’m a messy mascara applier. It could be because I have long lashes so by applying all the way to the ends, I bump my lid and get it there. Also, because I have naturally blond lashes, I try to get mascara really close to the base so I don’t have blond showing, so then I get mascara along my lash line too. One thing I found about natural mascaras is they STAIN. I’m not sure why, but they do. I’m happy to report that this mascara doesn’t. It is very easy to remove any mess-ups with a wet q-tip and be on my way. It’s a huge bonus and why I love this mascara.
4 – As for wearing off, this is so-so. It’s not the best, but I don’t have raccoon eyes either. I will admit that I always wear Jane Iredale’s PureLash primer, which helps tremendously with keeping mascara on my lashes and not under my eyes. Without it, this will need a touch up after about 6 hours or so. I usually just wet a napkin or tissue and run it under my eyes around lunchtime or so, and I’m set for the rest of the day.
While those are the 4 main criteria, I do have to say I really love how glossy this mascara is. It has a really nice “fresh” look. And that doesn’t go away with time. I’ve had this one mascara now for months and there are no clumps, no drying out – it’s as glossy and creamy as the day I bought it. That is SO nice. I hate when you buy a mascara, and 4-6 weeks later, it’s clumpy and gross and time to buy another one!
The ingredients are also really great! Aqua (water), iron oxide (ci 77499), ricinus communis oil (castor oil), kaolin (halloysite clay), cetearyl wheatstraw glycosides (&) cetearyl alcohol (wheat straw extract), euphorbia cerifera (candelilla) wax, copernicia cerifera (carnauba) wax, jojoba esters, cera alba (beeswax), mel (manuka honey), sclerotium gum, citrus grandis seed extract (grapefruit seed extract), lavandula angustifolia oil (lavender oil), bisabolol, tocopherol (vitamin e), leptospermum scoparium oil (manuka oil), limonene, linalool.
While I wasn’t too thrilled with seeing lavender oil on the list, since this is so close to my eyes, I’m happy to say I haven’t had any irritation at all. It doesn’t smell like lavender either, so the amount must be very low. It does have manuka oil, manuka honey and vitamin e – which are all really nice and moisturizing. The description on Nubonau says it has Vitamin B & C, but I’m not seeing those anywhere – so I’m not sure about that. But even the ingredients it does have are very moisturizing and this truly could be considered a conditioning mascara.
Grapefruit seed extract is the preservative in this, which has it’s own controversy as to how effective it is – but I’ve been using this for quite some time now (I’m on my second or third tube) and I’ve never had a problem with them going bad, so it works!
This does have wheat straw extract in it, which I’ve never heard of before. I’m not sure if it contains gluten or not, but to be safe – I would not recommend this for celiacs.
Overall, this is a really great mascara. It lengthens VERY well, is nice, dark and glossy, can thicken lashes if you want and is easy to remove. It does wear a bit during the day, but hey – no mascara is perfect ;o) The ingredients in this are very moisturizing and truly conditioning. It’s a win!
Next for review: Roxanna Cosmetics Lash Plume mascara