Finding the right foundation is TOUGH. I’m still on the hunt for a liquid foundation that matches my fair skin! But I do feel very lucky that I have found a few mineral foundations that match. One, which I have mentioned before in other posts but can’t believe I haven’t written about yet because it’s my favorite – is Alima.
Alima Pure makes great makeup. They have good prices, basic formulas (making it great for sensitive skin like mine) and an amazing foundation color selection. Not only do they have very very light to very dark (numbered 0-9), but they arrange them by skin tone color category: Cool, Neutral, Beige, Warm, Golden and Olive. So there’s a LOT of options. 61 in all.
Way back in the day when I first started going green, I e-mailed them with a description of my skin tone and they emailed back with a bunch of options, so then I ordered a whole bunch of samples (like 10) and tried all of them – a somewhat tedious process I admit. I finally found I am a Beige 1-2 (depending on the time of year), and it has worked great for me since!
Companies that sell Alima do not usually contain their full collection, but instead a select (and popular I’m guessing) few that have names to them. A little confusing I know. Well Beige 2 is also known as Straw. If you come across a site that sells Alima and not sure what names go with what colors, just ask – they should be able to tell you.
Well, I guess Alima has realized that the process for finding a foundation color probably wasn’t the most efficient and have developed a dandy little online Foundation Selector tool where you can answer a few questions and then it gives you 4 different colors that may be yours. It also gives a blush for your skin tone and the cutest little kabuki I have ever seen (more on that later). And then, because Alima is cool, you get a $10 gift certificate to apply to your next purchase and because they are super cool, you get two samples with every purchase! All for $20.
Soooo, I tried out this dandy little tool and it is accurate because Beige 1 and 2 were in my set! My set included:
- Beige 0
- Beige 1
- Beige 2
- Neutral 2
- Blush in Pink
- Finishing Powder in Keiko
- Cutest little kabuki brush you’ve ever seen
- Sample of Ballerina eye shadow
- Sample of eyeliner in Black
- And they all come in a cute little pouch!
So after getting the set, I thought – let’s have fun, I’m going to try these colors again to make sure they match! The best way I have found to match foundation is along the jaw bone. I just do vertical swipes of color to see what matches best. If I have a hard time narrowing it down to two, I will put one color on one side of my face and one color on the other and see which ones looks best. Well, lo and behold Beige 2 matches best! Surprise surprise.
Here are swatches of the four, I tried to add a lot so you can see the difference, but it’s tough. Neutral 2 came out looking REALLY light on the picture, but it’s about equal to Beige 1 (definitely lighter than Beige 2), and it’s a little more cool toned than the Beiges.
About the foundation itself, it’s tough to describe mineral foundation because for the most part – they are usually pretty similar. Most are a blend of Mica, Titanium Dioxide and Zinc Oxide with Iron Oxides for color. Some may have other stuff added, but I like to stick to the basics for my skin. I find that Alima’s blends well, covers well when I need it and lasts quite awhile.
The nice thing about mineral foundation is that it can be as sheer or as full coverage as you want, depending on how much you apply. If you want full coverage, I’ve heard it’s best to do multiple thin layers than trying to cake it on all at once. I don’t usually go for full coverage, but I do use their foundation as a spot concealer too with a concealer brush and it works great!
The set came with a sample of Keiko as well, which I also already own. Keiko is a great finishing powder. Most days, I just use that over sunscreen for during the day to give a soft look to my face – no foundation needed! For oil control, I would say Keiko lasts about 6-8 hours. Usually around lunch to 2 pm, my forehead looks shiny again so I either blot or apply some more.
I do also own Alima blushes (like I said, I think Alima is great!) but have not tried pink yet so was excited to try a new one. Here it is compared with Freja, a more peachy color. I applied a lot so you can see the color well, but these go on pretty sheer naturally. Pink is a very cool-toned pink and is matte. Freja next to it is a shimmery peach. Funny enough, on my face (picture below) it looks a bit warmer, almost a little peachy – but that could just be how my skin reacts to it (or perhaps some peach blush was still stuck in the brush).
Lastly, the baby kubuki. I don’t know why but I think this thing is just adorable! I want to squeeeeze it, but it’s a brush, so I can’t. I used it to apply the foundation for the picture below and it worked really well. I had one hair come out, which is pretty standard for the first time you use a brush. The hairs are SO soft. It reminds me a lot of the Inika kabuki, which is my go-to kabuki, but just in a itty bitty size. It would be great for traveling. Here it is next to my full size Keiko and sample size. I’m glad they included a brush that is not only adorable, but good quality. If this is your first time trying mineral foundation, you may not have a kabuki brush and they really are the best for applying powder. I apply making small circular strokes, works well for me!
So I decided to give myself a little Alima makover!
- Alima eyeliner in black (applied wet above, dry below)
- Alima blush in pink
- Alima Beige 2 (applied somewhat sheer)
- Alima Ballerina eyeshadow
- Alima Chai eyeshadow (not from the set, I already own)
- Not Alima: Mascara – Jane Iredale longest lash, Lipstick – Jane Iredale Tokyo, Brows – Tarte brow pencil
I’ve had a lot of fun with this post! The foundation selector set/online tool is a great way to get introduced to Alima if you haven’t before, or, if you are looking for mineral foundation but don’t know your color. I highly recommend!
Disclosure: This was provided to me by Alima to try. Opinions and the choice to review are 100% my own! I’m not compensated for anything I write. This post contains affiliate links.